What is TechQuilibrium? A balancing point where the business has the right mix of traditional and digital capabilities and assets, to power the business model needed to compete most effectively, in a digitally revolutionized industry.
Example of companies who under-estimated the digital revolution
Home movie and video game rental services giant, Blockbuster Video, is a great example of an organization that was unable to ride the digitization wave and find a balancing point whilst keeping traditional assets to power its business model and scale to the digital need demanded by its customers, a need which Netflix was able to satisfy and today is a $28 billion dollar company. “Do you want to be the next Blockbuster?” is a question which needs to be addressed by C-Levels to keep the business relevant whilst being profitable and preserve their legacy.
Moving to the new, while keeping the core business strong
Organizations are constantly disrupting to find their TechQuilibrium and the right balance of the new and the traditional working in sync to drive business. Furthermore the examples highlighted by Gartner such as the GE X-ray machines which don’t just take pictures anymore — they can analyze them using AI to spot a collapsed lung. L’Oréal doesn’t only provide cosmetics to care for your skin: It has launched tiny jewelry-style sensors to track your skin’s sun exposure further drive the need to start this process by the relevant leaders at the earliest .
The digital revolution demands C-Levels specially CIOs and CEOs to be proactive in tackling the disruptive forces which are shaping their industry. The TechQuilibrium highlights the need for traditional and digital assets to co-exist for business to sustain and be profitable. Finding the right balance between these takes just more than skill, it takes courage. Courage to challenge and shake up legacy businesses, divest some parts while revitalizing others.
The work for the executive has been cut-out i.e. find the perfect balance between the traditional and the digital capabilities and assets, set the right pace whilst making sure the core business is stable and is the enabler for the newer capabilities being created as part of the journey to digitization.
Finding your TechQuilibrium
Unfortunately, there is not the single spot for a TechQuilibrium, every company has to find its own optimum. An optimum, that has at least two dimensions, the Operational and the Value Proposition Dimension. What Gartner found in its research is that there is a dependency to the vertical the company is in. This chart gives an overview:
If you want to win in a changing market, you could follow the steps:
1. Decide - what your TechQuilibrium point is2. Design – architect the business and the operating models for your enterprise TechQuilibrium
3. Drive – use decision intelligence to make the change happen.
Thanks to encryption and pseudonymization there is no excuse for a single vertical to do not use the advantages of new technologies, even if they are cloud based.
Contact us: CEO@eperi.de
Author: Elmar Eperiesi-Beck
Founder & CEO of eperi
To know more follow the author on LinkedIn
